Canson Paper
The video perfectly captures our manifesto, showcasing the significance of paper in art. Supported by Canson Brasil, the Paper Manifesto project celebrates paper as an essential medium for artistic expression.
I worked for Canson Brazil for two years before moving to the Netherlands. My mission was to connect the brand with artists, introduce the best paper types for various techniques, and increase market knowledge of art paper. I invited seven artists to create diverse art pieces, organized an exhibition, and held workshops and presentations. The project was a success and was replicated across Brazil.